Word of mouth is the best advertising you can buy, except that you can't buy it! At least, not until now.
Social Media Marketing is a great way to have your company or brand promoted by word-of-mouth. If you can get people to talk about and recommend your services/products to their peers, it is more powerful than any other form of marketing.
Social Media Marketing involves using social networking sites such as Twitter, Facebook and Youtube. Not only are these social networking sites important in themselves for getting your brand name and business message across to your audience, but snippets from these social network sites are increasingly appearing in the search engines' real time results. This means that a new post (or update) on Facebook or Twitter could be visible in the search results immediately, in real time.
Social Media Marketing is one of the fastest, most economical and most effective ways of brand promotion on the web today. It is becoming increasingly more and more interconnected with SEO, and will continue to do so.
It's easy to see the power of effective social media marketing services, since Facebook alone has a global reach that's five times the size of Google's. Google themselves acknowledge that Facebook is their only serious competitor. In spite of this, advertising on Facebook is only around 5% of the amount driven through Google's PPC advertising campaign, meaning that your business can really make a huge impact by moving in to social media marketing before too many of your competitors realise the advantages it has to offer.
Another benefit of our social media services is that your marketing campaign can be constantly monitored to help you understand what your customers are saying about you on the social web.
Social media marketing is about communication - two way communication - and this can prove to be a huge advantage. Our social media marketing team will also use this advantage to help you uncover new interaction possibilities, expanding the reach of your business on the social web, increasing both the visibility of your business, its reputation and the number of leads.
One of the problems many people have when approaching the idea of social media marketing is which platforms to choose. There seem to be so many social media platforms, and the number keeps on rising. Our social media marketing experts know which ones work, and we target only those, providing maximum return on your investment and creating maximum impact.
Our Social Media Marketing Services
It would be hard not to have heard of Twitter - the global sensation that has embraced businesses and individuals with just 140 characters. Twitter provides your business with the opportunity to quickly establish connections with real businesses and real people who are engaged with your line of business.
This provides you with the chance to learn and understand what your customers think about your business in particular, and your field of business in general.Twitter also lets you present a more personal face to your organisation, and these benefits combined ultimately improve your chances of increasing sales and leads.
There are several very effective ways of promoting your brand and business through Facebook, from Fan Pages and Groups to Paid Advertising campaigns and networking with people interested in your field of business or who are engaged with your business. Facebook lets you develop relationships with your prospects, increasing brand awareness and allows you to share information on your products and services.
Facebook has a global reach that's five times the size of Google's, but even more valuable than this is the way in which Facebook lets you target your campaign much more effectively through the use of demographic information.
If you need to target people aged between 18 and 25 who live in Southern California, who are graduating from university this year, and are involved in marketing, you can! This ability to reach a wider audience, and a more targeted audience, whilst also promoting your business brand in a way that's more personal is one of the most effective ways of brand marketing on the internet today.
Video marketing is big, and viral video marketing has proven to be one of the most successful advertising mediums of all time. The major search engines are now delivering universal results which are increasingly including video listings within the main search results for related keywords.
In spite of this increased attention on videos and their use in marketing, only a small proportion of business have yet to catch on to this marketing phenomenon. If you have videos, then targeting the world's largest video sharing websites in the right way can generate an enormous increase in targeted traffic and brand awareness.
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