Online Marketing

Social Media Integration

Facebook is now the 4th largest website in the World, LinkedIn has a user base of 150million users, equivalent to half the United States population. Twitter grew by 1,380% to February 09. What are you doing to take advantage of this new online environment?

We can help you make sense of the opportunities created by social media in the context of your business objectives.

Facebook integration and apps

We have experience creating Facebook applications, as well as integrating sites with the World's biggest social network. Allowing your users to use their Facebook account to login to your site can remove barriers to registration and help market your site via Facebook news items.

Social strategy

Taking advantage of social is unfortunately not as easy as creating a page in Facebook. Creating an effective social media strategy means considering your business objectives, target markets and resources in the light of the opportunities presented by each network.

We can help you consider your options, and find appropriate and effective ways to engage online.

Social Media Marketing

Word of mouth is the best advertising you can buy, except that you can't buy it! At least, not until now.

Social Media Marketing is a great way to have your company or brand promoted by word-of-mouth. If you can get people to talk about and recommend your services/products to their peers, it is more powerful than any other form of marketing.

Social Media Marketing involves using social networking sites such as Twitter, Facebook and Youtube. Not only are these social networking sites important in themselves for getting your brand name and business message across to your audience, but snippets from these social network sites are increasingly appearing in the search engines' real time results. This means that a new post (or update) on Facebook or Twitter could be visible in the search results immediately, in real time.

Social Media Marketing is one of the fastest, most economical and most effective ways of brand promotion on the web today. It is becoming increasingly more and more interconnected with SEO, and will continue to do so.

It's easy to see the power of effective social media marketing services, since Facebook alone has a global reach that's five times the size of Google's. Google themselves acknowledge that Facebook is their only serious competitor. In spite of this, advertising on Facebook is only around 5% of the amount driven through Google's PPC advertising campaign, meaning that your business can really make a huge impact by moving in to social media marketing before too many of your competitors realise the advantages it has to offer.

Another benefit of our social media services is that your marketing campaign can be constantly monitored to help you understand what your customers are saying about you on the social web.

Social media marketing is about communication - two way communication - and this can prove to be a huge advantage. Our social media marketing team will also use this advantage to help you uncover new interaction possibilities, expanding the reach of your business on the social web, increasing both the visibility of your business, its reputation and the number of leads.

One of the problems many people have when approaching the idea of social media marketing is which platforms to choose. There seem to be so many social media platforms, and the number keeps on rising. Our social media marketing experts know which ones work, and we target only those, providing maximum return on your investment and creating maximum impact.

Our Social Media Marketing Services

Twitter

It would be hard not to have heard of Twitter - the global sensation that has embraced businesses and individuals with just 140 characters. Twitter provides your business with the opportunity to quickly establish connections with real businesses and real people who are engaged with your line of business.

This provides you with the chance to learn and understand what your customers think about your business in particular, and your field of business in general.Twitter also lets you present a more personal face to your organisation, and these benefits combined ultimately improve your chances of increasing sales and leads.

Facebook

There are several very effective ways of promoting your brand and business through Facebook, from Fan Pages and Groups to Paid Advertising campaigns and networking with people interested in your field of business or who are engaged with your business. Facebook lets you develop relationships with your prospects, increasing brand awareness and allows you to share information on your products and services.

Facebook has a global reach that's five times the size of Google's, but even more valuable than this is the way in which Facebook lets you target your campaign much more effectively through the use of demographic information.

If you need to target people aged between 18 and 25 who live in Southern California, who are graduating from university this year, and are involved in marketing, you can! This ability to reach a wider audience, and a more targeted audience, whilst also promoting your business brand in a way that's more personal is one of the most effective ways of brand marketing on the internet today.

YouTube

Video marketing is big, and viral video marketing has proven to be one of the most successful advertising mediums of all time. The major search engines are now delivering universal results which are increasingly including video listings within the main search results for related keywords.

In spite of this increased attention on videos and their use in marketing, only a small proportion of business have yet to catch on to this marketing phenomenon. If you have videos, then targeting the world's largest video sharing websites in the right way can generate an enormous increase in targeted traffic and brand awareness.

Social Engine Optimization

"Google panda is a change to the Google search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of low quality sites and return higher-quality sites near the top of the search results."

Therefore it is essential to work with a proven SEO company that produces high-quality blended content to ensure successful SCO campaign.

By combining uniquely written content, video and image creation you can rest assured that each campaign we create for your business adheres to the latest standards now, and for years to come.

We simply do not cut corners. Beware of SE0 companies that don't create unique quality content as it could only lower the ranking of your website in Google (SERP'S)

Our SEO experts are so confident that if we fail to increase your rankings, we refund your money.
 

Step 1: Identify demand.
Pretend for a moment that you own a law firm and you have been presented with the opportunity to be #1 in Google for one keyword. Your 2 options are lawyer and attorney. Which one would you choose?
Identifying which keywords are best for your business can be a daunting task. How do you identify the keywords with the highest demand? How many keywords should you start with? Are there additional keywords that you didn't identify?

The good news is that you don't have to guess. Our SEO Experts have years of experience using Google provided tools to identify demand in your industry and local area. Just in case you are still debating over the demand for attorney and lawyer, below is the data that we gathered from Google. The keyword "lawyer" has a higher monthly demand. In fact in April, May, & June "lawyer" searches surpass attorney searches at a ratio of 2:1.

Step 2: Analyze the market leader.
In order for our SEO Experts to estimate what needs to be done to get a website top placement for any keyword, we need to extract some data from the #1 website for the selected keyword. The graph displays some of the factors that we can identify, these factors are part of the formula that make up whats commonly known as the Google organic algorithm.

Step 3: Create an SEO Plan.
This is where our years of experience come in to the SEO plan. We know how to approach any keyword regardless of competition. Lessons learned overtime have allowed us to identify the perfect amount of optimization. It also allows us set your expectations by creating a timeline for achieving the results that you need. Most of our clients achieve first page placement within 3 months. In rare occassions first page placement may take up to 5 months. But don't worry your account representative will present you with timelines before you sign up with us.

Step 4: Optimize and track progress.
We are one of the few SEO companies that don't outsource our work. Our SEO team is located in Denver, CO USA. As such, you will be assigned a dedicated SEO Expert to handle your account from the very beginning. They are heavily involved in creating, maintaining and optimizing content, link building, press releases and all other search engine optimization work.

Step 5: Achieve and maintain top placement. Our work does not end once we achieve first page placement. We make sure that the clicks that we bring to your website convert to leads. On a daily basis your SEO Expert will analyze the traffic that your website received the previous day and we will make periodic adjustments to the look and feel of the content until we achieve a high click to conversion ratio.